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Though they look kind of cool now, these last two “sunburst” designs were an uncharacteristic and somewhat gaudy detour for the Corvette emblem.

Once again typography is added to the periphery.įrom 1975 to 1976, the letters are dropped again. In 1973 we see the first “sunburst” design. In 1967 the flags get an angle change, and the design remains the same until 1972: In ’65 the logo goes minimalist, dropping the fluff and keeping just the flags. The circle is also dispensed with, as the logo is now shaped to follow the pointed “nose” of the new ’63 body design. In 1962, the letters move outside the circle to the hood of the car:ġ963 sees an interesting change: The American flag is sort of snuck back into the logo, though the French would probably see a Tricolor. In 1958 we see a typographic update that persists until 1961: In 1956 and ’57, a Chevrolet chevron was added to the design: Amassing a photo list has proved trickier than expected, as there were multiple emblems for the hood, tail and fenders, but we’ve tried to put together a visual chronology focused on the nose badges. What we do know is that Bartholomew’s design stuck around until 1957, then underwent multiple tweaks and changes throughout the years. Sadly, after that story, all mention of specific designers associated with subsequent logos are nil. New badges were whipped up based on Bartholomew’s drawings, and the Corvette debuted in 1953 at New York’s Waldorf-Astoria hotel. (It’s not clear why they waited until four days before the car’s unveiling, but you can practically picture Bartholomew sitting at his drafting table saying dammit.) Bartholomew’s last-minute replacement was a flag sporting both the Chevrolet logo and a fleur-de-lis, a French symbol that was reportedly part of Louis Chevrolet’s family crest. However, using the American flag to promote commercial products was illegal at the time, and Chevy execs reportedly decided at the last minute to nix that part of the design. Bartholomew’s design (above) featured two crossed flags: One, the checkered flag that symbolized race victory, the other, the American Stars ‘n Stripes. When Chevrolet was preparing their new Corvette sports car in the early ’50s, the task of designing the emblem (or logo) fell to Chevy interior designer Robert Bartholomew.